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We officially had our first snow of the season this week.
2 CommentsLast week, I shared my frustrations about business owners and marketers who use their own preferences, rather than those of their target audience, as guiding stars for crafting their marketing message / customer interactions. Today, I’m taking it to the other extreme – REALLY targeted marketing. You know those ads that…
Leave a CommentThis weekend I got my car’s oil changed. My husband found a great deal at the local auto center, so first thing Saturday morning we took the car in for service. After pulling the car into the center’s garage, we were told the projected wait time would be 45 minutes.…
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