I was just attending a webinar by the author David Meerman Scott on his book, The New Rules of Marketing & PR. I read the book and enjoyed it, even putting some of the principles into play at work.
However, it wasn’t until I attended the webinar today that I had an “aha” moment. One of the points Scott makes is that marketers by nature crave attention: from the media, from various departments within their companies, from their customers, from potential customers, etc. Everything we do as marketers is to capture someone’s attention.
I spend 40 plus hours a week trying to capture the attention of others and get their approval. Is it any wonder this is starting to translate to my personal life? I’ve never in my life been this needy. Hmmm. Something to think about.