Tag: Branding

Is the American Girl doll brand wrong to get rid of Historical Characters? Or are they just catering to a self-absorbed culture?

Is the American Girl doll brand wrong to get rid of Historical Characters? Or are they just catering to a self-absorbed culture?

Published July 24, 2013

What I learned from Apple about protecting your brand

Published October 16, 2012

In early 2010, I was blessed with an opportunity at work to visit the Cupertino campus of one of my favorite technology companies in the world – Apple. The trip was very productive for our company, and fun for me personally. One of my favorite parts of the visit was…

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