When I drive down North Avenue on my way to the office each morning I make a point to look at a sign on the right side of the road. It sits in front of a modest building, nothing to write home about. The sign, however, contains a message that is usually clever or cute.
I find myself looking forward to seeing it, especially at the beginning of the week when it changes. Kind of pathetic perhaps, but it spices up my otherwise dull morning commute.
The saying on the board this week:
“A wise man is very good at Plan B.”
The sad part, I have no idea what this company does. I can’t even tell you the name of the business. I’m so distracted by these cute sayings that I don’t bother to look up at the building while I zip by at 45+ mph.
They do a great job at capturing attention, but fail to take it the necessary one step further that would make a passerby remember what they do, in the event that they need a service/product the company provides.
My advice to the company: Incorporate sayings or messages that pertain to your industry. Stick with the general idea, but also keep it relevant.
Maybe tomorrow I’ll look up at the building to find out what they do…