Facebook is celebrating a milestone that 71% of startup businesses never see – their 10th anniversary.
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Last week, I shared my frustrations about business owners and marketers who use their own preferences, rather than those of their target audience, as guiding stars for crafting their marketing message / customer interactions. Today, I’m taking it to the other extreme – REALLY targeted marketing. You know those ads that…
Leave a CommentThis weekend I got my car’s oil changed. My husband found a great deal at the local auto center, so first thing Saturday morning we took the car in for service. After pulling the car into the center’s garage, we were told the projected wait time would be 45 minutes.…
1 CommentIn early 2010, I was blessed with an opportunity at work to visit the Cupertino campus of one of my favorite technology companies in the world – Apple. The trip was very productive for our company, and fun for me personally. One of my favorite parts of the visit was…
Leave a CommentReading is one of my favorite hobbies. It doesn’t take much for me to be sucked into another world and completely absorbed with a character’s life. This past weekend, I read two books in a series my sister and her boyfriend gave me for my birthday. After completing the last…
1 CommentI’m totally obsessed with Pinterest. Pinning has become my go-to free time activity. (My poor lonely books!) A few extra minutes at the Dr.’s office waiting for my appointment? I’m pinning. Standing in line at the grocery story? Yep, still pinning. (Check out my boards.) As a tech-focused marketer, I’m…
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My outdoor company picnic is this Saturday at a local park. As one of the event organizers, I’ve been distraught about the latest weather forecast…thunderstorms! This news is making me anxious because if it does rain, we will all be stuck under a giant tent rather than outside playing fun…
Leave a CommentWhen visiting a restaurant, I have expectations about my dining experience. I expect the food to be good, the service to be friendly, and the atmosphere to be comfortable. When these expectations are met, I’m satisfied. When they are exceeded with exceptional food or fast service, I’m happy.
Happy and satisfied are arguably good ways to make your customers feel, but is it the best you can do? I
Leave a CommentI’m blessed to work for a company experiencing rapid growth, despite the troubled economy. Because our services are in high demand, we have dramatically increased recruiting efforts. I was offered an opportunity to help with this process and happily accepted.
Leave a CommentOn July 7th, I received an instant message from my husband alerting me to a Facebook promotion for a free MP3 player from Napster. He included a link to the Napster Facebook page and the post outlining the promotion.
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