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Category: Writing/Marketing

This Marketing Campaign is Nothing to Frown At

My outdoor company picnic is this Saturday at a local park. As one of the event organizers, I’ve been distraught about the latest weather forecast…thunderstorms! This news is making me anxious because if it does rain, we will all be stuck under a giant tent rather than outside playing fun…

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Delight your customers with the unexpected

When visiting a restaurant, I have expectations about my dining experience. I expect the food to be good, the service to be friendly, and the atmosphere to be comfortable. When these expectations are met, I’m satisfied. When they are exceeded with exceptional food or fast service, I’m happy.

Happy and satisfied are arguably good ways to make your customers feel, but is it the best you can do? I

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