Facebook is celebrating a milestone that 71% of startup businesses never see – their 10th anniversary.
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Last week, I shared my frustrations about business owners and marketers who use their own preferences, rather than those of their target audience, as guiding stars for crafting their marketing message / customer interactions. Today, I’m taking it to the other extreme – REALLY targeted marketing. You know those ads that…
Leave a CommentThis weekend I got my car’s oil changed. My husband found a great deal at the local auto center, so first thing Saturday morning we took the car in for service. After pulling the car into the center’s garage, we were told the projected wait time would be 45 minutes.…
1 CommentIn early 2010, I was blessed with an opportunity at work to visit the Cupertino campus of one of my favorite technology companies in the world – Apple. The trip was very productive for our company, and fun for me personally. One of my favorite parts of the visit was…
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My outdoor company picnic is this Saturday at a local park. As one of the event organizers, I’ve been distraught about the latest weather forecast…thunderstorms! This news is making me anxious because if it does rain, we will all be stuck under a giant tent rather than outside playing fun…
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Many restaurants in the Chicago area change their menu’s to accommodate the dietary needs of the Catholic community during Lent. Vegetarian dishes like cheese pizza and pepper and egg sandwiches are on almost every local menu. The McDonald’s marquee glows with the promise of a $1 fish sandwich, and you…
3 CommentsWhen visiting a restaurant, I have expectations about my dining experience. I expect the food to be good, the service to be friendly, and the atmosphere to be comfortable. When these expectations are met, I’m satisfied. When they are exceeded with exceptional food or fast service, I’m happy.
Happy and satisfied are arguably good ways to make your customers feel, but is it the best you can do? I
Leave a CommentI’m blessed to work for a company experiencing rapid growth, despite the troubled economy. Because our services are in high demand, we have dramatically increased recruiting efforts. I was offered an opportunity to help with this process and happily accepted.
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